01Who We Are

NorthHue ("we", "us", "our") is an online print-on-demand streetwear brand operating at northhue.store, based in Dehradun, India. When you visit our store or make a purchase, you are interacting with us.

02What Information We Collect

We collect information in two ways — what you give us directly, and what's collected automatically:

Information you provide:

• Full name and delivery address (to ship your order)
• Email address (for order confirmation, tracking, and support)
• Phone number (for delivery updates)
• Payment details (processed securely by Shopify/Razorpay — we never see your full card number)

Automatically collected:

• IP address and browser type (standard website analytics)
• Pages visited and time spent on site (via Shopify analytics)
• Device type (mobile, desktop)

03How We Use Your Information

• To process and fulfil your order (primary purpose)
• To send you order confirmation and tracking updates
• To provide customer support when you contact us
• To send marketing emails if you opt in (you can unsubscribe anytime)
• To improve our store based on analytics data

We will never use your information for anything beyond what is listed above.

04Who We Share Your Data With

We share your information only with the third parties needed to operate our store and fulfil your order:

• Shopify — our e-commerce platform (stores all order and customer data securely)
• Print & fulfillment partner — receives your name and address to print and ship your order
• Courier partner (Delhivery / Shiprocket) — receives your address and phone number for delivery
• Payment processors (Razorpay / Shopify Payments) — for secure transaction processing

We do not sell, rent, or trade your personal information to any third party for marketing or any other purpose.

05Cookies

Our store uses cookies — small files stored on your browser — to:

• Keep items in your cart as you browse
• Remember your login session
• Collect anonymous analytics data (pages viewed, traffic sources)

You can disable cookies in your browser settings at any time. Note that some store features (like the cart) may not work correctly without cookies enabled.

06Data Security

Your data is stored on Shopify's secure, encrypted servers. We follow industry-standard security practices. Payment data is handled by PCI-compliant payment processors — your card details are never stored on our systems.

While no system is 100% infallible, we take your data security seriously and follow all reasonable measures to protect it.

07Your Rights

You have the right to:

• Access the personal data we hold about you
• Correct any inaccurate information
• Request deletion of your account and associated data
• Opt out of marketing emails at any time (unsubscribe link in every email)

To exercise any of these rights, email us at support@northhue.store and we'll respond within 5 business days.

08Changes to This Policy

We may update this privacy policy occasionally. When we do, the "last updated" date at the top of this page will change. We encourage you to review this page periodically. Continued use of our store after changes constitutes acceptance of the updated policy.